Retirement Affect On Dhoni’s Brand Value?

Former Indian Skipper Mahendra Singh Dhoni’s retirement announcement wasn’t unexpected, but the sudden revelation sure made many Indians ask him to change his mind. While Dhoni is not in a mood to change his decision on sudden exit from International cricket, there is a question on many minds that what could happen to his brand image.

It is not unknown that Dhoni is a brand face for many popular brands like Flipkart, Association of Mutual Funds in India, and others. According to business experts, the brand image of Dhoni can’t be dented with his retirement. Dhoni is the only cricket captain of India to win all three International Cricket Council trophies and he also led India to victories in many one-day and T20 matches. His immense popularity is way above the chances of his retirement diminishing his brand value.

MS Dhoni has contracts with Cars24, Indian terrain, Redbus, Panerai Watch Brand, Ashok Leyland, Coca Cola’s Powerade, Snickers, Dream11, Gulf of India, Indigo Paints, Realtor Sumadhura Group and online gaming platform Pokerstars.

Dhoni is heard to be charging around 1.5 crore rupees for every day of shooting and his exit from international cricket is unlikely to affect the pay anytime sooner and also as the star cricketer will be playing IPL this year and also the spring next year.