Finally, it’s a big day for both Veera Mallu & Ramayana!

Powerstar Pawan Kalyan’s Hari Hara Veera Mallu is releasing towards the end of the month, and the team decided to drop the trailer tomorrow. Well in advance, the makers are planning to increase the hype surrounding the film. Interestingly, tomorrow also marks the day on which the glimpse of Ranbir Kapoor’s Ramayana will come out. The special event is planned in Hyderabad.

Both Ramayana and Hari Hara Veera Mallu are big-budget flicks with pan-India appeal. Although the two films are not releasing on the same date, it is clear that the focus of Telugu audiences will be more on Hari Hara Veera Mallu.

Similarly, Ramayana has been on set for quite some time now, and the teaser, which will be out tomorrow, will answer a lot of questions and further open new questions about the project.

The biggest promotional materials for any project are the initial teaser and the theatrical trailer. Both these are coming out on the same day, and that will generate a vibe across social media and within the film circles.

Although the project Ramayana has a lot of time for generating hype and attention, the focus will be on HHVM. The film’s trailer needs to be solid to reach the Hindi audience despite Ramayana’s glimpse. If the trailer fails to grab the attention or if Ramayana glimpse dominates, the team will have to further struggle to build the hype in a less time.

Directed by Krish Jagarlamudi and AM Jyothi Krishna, Hari Hara Veera Mallu is expected to hit the screens on July 24th.