Is That OTT-Advertisement Rule Not Looking Weird?

One of the most surprising decisions taken by Producers of Telugu Cinema towards the end of their one-month-long strike is that all the films must now avoid displaying the logo of Amazon Prime Video and Netflix (or any other OTT) in the initial credits of the film. Well, that thought itself sounds like a pretty weird one, isn’t it?

Apparently, there were laughs and shouts inside theatres these days whenever people see the logo of an OTT brand before the start of a film on the silver screen.

They immediately shout that we should have waited for 30 days to watch the film at home rather than in theaters now. But that is not applicable to all the movies which otherwise the likes of Bimbisara, Sitaramam, and Karthikeya 2 wouldn’t have worked out at the box office. However, it looks like producers have taken these shouts very seriously now.

Right now the orders are that every Telugu film should maintain that 8-week release window for OTT streaming, while they should not display any credit about their streaming partner.

But with OTTs paying crores of rupees to acquire each film, will they stay calm if movie producers don’t display their logos? Also what is the need to worry about this OTT logo display when the content of a film is good?