Tollywood Item Songs Struggling To Beat ‘Oo Antava’

Once upon a time, more than any other song in a movie, an ‘item song’ used to be a super hit number. From the films of legendary NTR to director Sukumar’s movies, there are many blockbuster item songs that made a name for themselves in the history of Telugu cinema. And the last such blockbuster item number we have is none other than Samantha’s “Oo Antava Oo Oo Antava” from Pushpa, which was released last year.

After Puhspa, we have many big films that came in 2022 but to date, there is no proper super hit song that has enthralled the Telugu audience. Devi Sri Prasad, the man who gave Oo Antava has failed to recreate similar magic with Tamanna and Mehreen’s Oo Aa Aha Aha from F3. At the same time, item songs like Regina’s Saana Kastam from Acharya and Warina Hussain’s Blast Baby from Godfather too didn’t entertain big time, though Megastar Chiru is known for picking good item numbers.

Other noted item numbers that failed to create a big impact like Oo Antava are none other than Faria Abdullah’s Vaasivadi Tassadiyya from Bangarraju, Anveshi Jain’s Na Peru Seesa from Ramarao On Duty, Tamannaah’s Kodthe from Ghani, Warina Hussain’s Gulebakavali from Bimbisara, Anjali’s Ra Ra Reddy from Macherla Niyojakavargam are worth mentioning. These songs got initial hype but haven’t reached the level of Oo Antava. Even Sudheer Babu has come up with an item song now, Apsara Rani’s Papa Tho Pailam, but failed to have any impact.

Oo Antava is a stupendous hit for singer Indravathi Chouhan’s voice, Samantha’s ravishing glamour dose, Allu Arjun and Samantha’s dance steps as well as the spicy lyrics aimed at male ego and the peppy tune given by Devi Sri Prasad. Only if all these factors contribute in a right way, then an “item song” will score big, and will beat “Oo Antava”.