Kalyanam Kamaneeyam Breaks Even Before Release?

Kalyanam Kamaneeyam, a youthful rom-com featuring young actors Santosh Sobhan and Priya Bhavani Shankar in the lead roles has reached the break-even mark even before the release.

The film was made on a modest budget but with very good making values. So, it was easy for the makers to cover the budget through non-theatrical rights.

The OTT and satellite rights alone have fetched Rs 7 crore which has recovered the entire budget. Meaning, whatever the film makes in theaters is a bonus to the producers.

UV Concepts have also cleverly locked the release plan as Sankranthi release will definitely help the film post good revenues. So, in every way, this film is a profitable venture for the producers.

Kalyanam Kamaneeyam had a good trailer and songs that cater to all sections of audience. So, the film is riding high on buzz with a good pre-release business in the back. The film is releasing on the 14th of this month