What’s Up! Guntur Kaaram Beats Expectations On TV

Well, ‘movie audiences’ are divided by demographics and on a linguistic basis earlier. But now, it looks like the audience belonging to the same set can be further divided by OTT lovers and TV lovers, and the ones watching films in theatres are different, though a percentage of them co-exist in all the sets. There is a reason to talk about this economics now, and here it goes. 

Other day when Superstar Mahesh Babu’s Guntur Kaaram was screened on television, the film registered a whopping 9.23TRP on Gemini TV. This is for a film that is marred by negative talk, average reviews and a decent box office collection. On the same channel, when superhit blockbusters like Waltair Veerayya, Dasara and Hi Nanna are aired, the TRPs are just 5.15, 4.99 and 4.45 respectively. That brings us to the talk, why do hit films get lesser TRP and a film that got average reviews received incredibly high TRPs? 

There could be two reasons behind this, say TV ratings experts with the first being the fact that a film that was watched by many in theatres (read it a blockbuster) will surely not get high TRPs on television. And the second fact is that a film that’s already watched by a lot in theatres (owing to its collections) gets high TRPs on TV because it has second-watch value.

In this case, keeping Guntur Kaaram’s box office collections aside, the film stood in the Top 5 positions of the TOP10 List on Netflix for a week and is now made big on television as well. Looks like all this is pure stamina of Mahesh Babu!