Arjun S/O Vyjayanthi Makes Waves In Business

Kalyan Ram’s upcoming intense action-packed family entertainer, Arjun S/O Vyjayanthi, is set to hit the screens this summer. Directed by Pradeep Chilukuri, the film features Vijayashanthi in a pivotal role as Kalyan Ram’s mother. The movie’s teaser has already created a lasting impression.

After the release of the teaser, the prospects have increased, which is showing its impact on the film’s theatrical business, while the digital and Hindi rights already fetched big revenue for its producers. While Andhra region was sold at 12 Cr ratio, Ceded rights were acquired for 3.70 Cr, which both highest so far for Kalyan Ram. The makers are getting huge deals for the rest of the territories as well.

In today’s market, it’s increasingly difficult to secure moderate offers for both theatrical and non-theatrical rights. However, Arjun S/O Vyjayanthi is making waves with such massive agreements. It’s clear that the teaser has played a pivotal role in driving up audience expectations, further boosting its market value.

In addition to the emotional depth of the family saga, the film promises to deliver breathtaking action sequences. With impressive production values and technical craftsmanship, Arjun S/O Vyjayanthi has now become one of the most-awaited movies arriving in 2025.