What a Confidence: Paradha Sets 2-Day Early Premieres

Anupama Parameswaran will be seen as a typical village belle bound by societal norms in her upcoming film Paradha. Directed by Praveen Kandregula, the film has already generated strong pre-release buzz and is scheduled to hit theatres on the 22nd of this month.

Reflecting their confidence in the film’s content, the makers are reportedly planning to hold early premiere shows starting tomorrow, two days ahead of the actual release. The strategy underscores their belief that strong word-of-mouth from these early screenings will drive audiences to theatres in large numbers.

With today’s audience increasingly relying on positive word-of-mouth andreviews before stepping into cinemas, this is a high-stakes gamble. Films with merely average reception are being swiftly dismissed, making the decision to go for early premieres both risky and revealing of the team’s conviction.

Anupama Parameswaran, who is said to be extremely confident about the film, has been promoting Paradha vigorously. From city tours across the Telugu states to participating in every major publicity event, her involvement has been relentless.

All eyes are now on Paradha as it gears up for its early premieres. Will the content live up to the confidence? We’ll know soon enough.