LIK Failing To Cash In On Pradeep’s Telugu Image?

With just days left for the release of Love Insurance Kompany, concerns are growing over its lack of promotions in the Telugu market. Headlined by Pradeep Ranganathan, the film is set to hit screens soon, but there is barely any buzz in Andhra and Telangana.

Pradeep, who gained decent recognition among Telugu audiences with films like Dragon and Dude, has built a small but promising market here. Adding to that, Krithi Shetty, a familiar face in Tollywood, plays the female lead, which should ideally boost visibility.

However, surprisingly, the team has not initiated any solid promotional activities in Telugu so far. With Dacoit starring Adivi Sesh gearing up for an April 10 release, competition is only going to get tougher.

Trade experts feel the makers need to act fast with interviews, events, and localized promotions to create awareness. Without that push, Love Insurance Kompany risks missing out on a key market despite having the right ingredients to connect with Telugu audiences.