Samantha’s Bangaram Needs to Gear Up Big Time

Samantha Ruth Prabhu’s upcoming film Bangaram is gearing up for release on May 15, but the promotional momentum appears to be underwhelming so far. The recently released song Thassadiya received a decent response, but it failed to create a strong buzz on social media, which is crucial in today’s market.

While the feedback has been positive in parts, the reach has remained limited, raising concerns about the film’s visibility ahead of release. With competition increasing and audience attention spans shrinking, strong promotions have become essential to pull crowds into theatres.

There is also a growing discussion around Samantha’s current market pull in Telugu, with some trade circles feeling that her fan following isn’t as strong as it once was because of the long gaps. This makes it even more important for the team to step up their promotional strategies in the coming days.

Well, as we already know, Samantha still has a strong goodwill among Telugu audiences, which can quickly turn attention in favour of her films when used effectively. Going forward, the team may need to explore more aggressive and creative promotional strategies to build instant buzz, which has now become essential for a strong box office performance.

Directed by Nandini Reddy, the film also features Sreemukhi in a key role. With less than a month to go, Bangaram needs to ramp up its promotions to create the required hype and ensure a strong opening at the box office.