Back-to-back Holidays To Help Irumudi Big Way!

Mass Maharaja Ravi Teja’s Irumudi is so lucky as the film got a super release date, August 21. The makers who had been waiting for the right release window have quickly grabbed the August 21 release date. Back-to-back holidays are expected to be a huge advantage for Irumudi in a big way.

Irumudi got off to a solid start with the Varalakshmi Vratham holiday. Unanimous positive reviews and strong word-of-mouth has helped the film open well. As governments announced a holiday for Varalaskhmi Vratham, this impact was directly visible in theatres for Irumudi. Many cinema halls were packed with families, with houseful boards seen at several locations.

Fourth Saturday and Sunday is expected to pull families and youth to cinemas. After a two-day gap, coming Wednesday will bring another holiday for Milad-un-Nabi. This means Irumudi gets four major holiday advantages within just six days.

Besides strong positive talk, Irumudi has been declared as a must watch for all parents as it makes one rethink their parenting approach. The one action episode with Mallepoola Pallaki song in the background brought the roof down in theatres with loud cheers from the audience.

In addition, the film’s gripping screenplay helped the story to leave a lasting impact and thus garnering a strong word-of-mouth influencing more audiences into theatres.

With strong word of mouth and a favourable holiday calendar, Irumudi appears to be in a strong position for its first week at the box office. Even though Yash’s Toxic is arriving on Aug 26 just five days later, Irumudi makers took the risk and now it seems to be paying off at the box office. All of this is possible because of Irumudi’s perfect release date.