Paradise, Triple Of Dasara!

Nani’s market has seen a massive jump in just three years. His upcoming film The Paradise is reportedly doing Telugu theatrical business of around ₹100 crore, which is nearly three times the theatrical value of Dasara.

When Dasara arrived in 2023, its Telugu theatrical rights were valued at around ₹24 crore, with the overall theatrical rights including overseas estimated at about ₹30 crore.

Now, the same Nani and Srikanth Odela combination is returning with The Paradise, but the scale of the business is completely different. Trade reports put the Telugu version’s worldwide theatrical rights at around ₹105 crore, making it the biggest theatrical deal of Nani’s career.

The Nizam rights alone were reportedly sold for ₹37 crore, another major milestone for Nani.

The jump shows how much Nani’s theatrical market has grown after Dasara. The film not only gave him a major mass image but also proved that he could pull audiences in a big-scale action drama.

The Paradise is now arriving with much bigger expectations and a much bigger business. Directed by Srikanth Odela and produced by Sudhakar Cherukuri, the film also has Anirudh Ravichander handling the music.

The interesting part is that the film has reached this level even before its release.