Cricket Overdrive: Is It A Big Mistake?

Cricket is one of the leading global sports and it has insane following in the domestic Indian market. However, there has been a gradual overdose of Cricketing action in recent times which is reflecting in the decreased interest amongst the audience. 

For instance, the famous Asia Cup final was held just last Sunday and we are already witnessing Indian cricket team returning to the action for the world test championship. 

The ongoing test match between India and West Indies is nearly done with two days play but not many have even batted an eye to it. It is a fact that India is in a comfortable position and is poised to win the game. 

However, the level of public interest on this game is possibly the lowest in recent times. There is absolutely no discussion happening on the same.

When a major ICC tournament was held just last week, people are naturally bound to be in its hangover. So holding a bilateral series less than a week since the Asia Cup tournament could be a grave mistake. 

But considering the media channel rights and subsequent sponsorship deals, India is having to play games continuously, despite the obvious disinterest from fans reflecting on many games in recent past.