Genelia’s Biryani Getting Good Attention

Towards the end of their careers, almost every big hero and heroine are investing in some business or the other. When it comes to beauties that rocked Tollywood, the likes of Kajal and Tamanna invested in the jewellery business and failed, while Ileana’s own designer dresses outlet too didn’t work out. And we have Samantha trying her hands at an apparel business and a kid’s school, which is going good so far.

Another senior heroine Genelia has finally started her own business and unlike all other heroines who venture into fashion-related businesses, she picked up a food product. The mega twist is that she and her husband are now selling plant-based meat products in Mumbai through online deliveries. Imagine Meats is the brand created by Genelia and Ritesh Deshmukh, and none other than Shahrukh Khan has launched it.

In simple, this food product by Genelia, say for example the Mutton Kheema Biryani, actually tastes and smells like mutton kheema but then it is based on plant extract. So vegans can now rejoice in the smell and taste of meat production without actually consuming meat. For now this online business is limited to Mumbai only and very soon the celebrity couple wants to take to the whole of India. So far the feedback on various biryanis offered by Imagine Meats is positive.