A strange stock market confusion grabbed attention after social media trends pushed investors toward the wrong company. Following a viral online moment involving Melody chocolates, many retail traders rushed to buy shares of a company named “Parle Industries,” believing it was connected to the famous candy brand.
The buzz reportedly started after Prime Minister Narendra Modi gifted Melody toffees to Italian Prime Minister Giorgia Meloni during a public interaction. The clip quickly spread across social media, reviving the popular “Melodi” meme trend.
As the topic exploded online, Parle Industries shares suddenly jumped to 5 % in the stock market. But there was one major twist. The company has no link to Melody chocolates at all.
Melody is actually produced by Parle Products, a privately owned FMCG giant that is not listed on the stock exchange. Meanwhile, Parle Industries is a completely separate listed company.
This post was last modified on 20 May 2026 4:48 pm
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