Music Giant Wants To Rock Tollywood Now

One of the biggest music production companies in the world is none other than the Indian audio label “T-series” which got a top following on its YouTube channel as well. Though T-Series acquired a lot of smaller audio companies like Lahari and others from the South, still they never directly set foot into the south film industries. And it looks like the giant wants to rock Tollywood first.

Earlier, T-Series invested in some productions like Saaho and now Adipurush, and naturally, the music rights of those movies go straight to T-Series Music only. However, now, though they are not producing Dil Raju’s “Varisu” which features Tamil Superstar Vijay in the lead, the music company has acquired the film’s audio rights. And that is going to be quite a bit thing because there is no second company in India that actually dominate the power of the T-Series.

The other audio companies face a stiff competition from T-Series in terms of the volume of the songs the company releases every year and the way they score success with those songs as well. Tollywood folks believe that the way audio companies operate and function in Telugu will be changed big time as T-Series wants to take the game to a next level here.

A report has that T-Series is likely to acquire the audio rights of some other big Telugu films as well in the next couple of months.