Meet The Man Behind Allu Army!

When it comes to the entertainment industry, every actor has a man behind the scenes, playing a crucial role in building and maintaining his brand. Recently, after a few photos from a meeting held among Allu Arjun’s fans associations started doing the rounds on social media, it has come to light that Sarath Chandra Naidu is the man behind Allu Arjun the star and AA Army.

In the initial phase of his career, Allu Arjun was under the wings of the Mega family and Mega fans. But, for the last few years, he has been spreading his wings and creating his own fan base.

A lot of careful planning and strategy was involved behind the rise of Allu Arjun. Today, the actor enjoys pan-India success and has fans from every corner of the country. And Sarath Chandra Naidu has played a key role in Allu Arjun’s growing fame.

Sarath Chandra has been working closely with the actor for many years. He develops and executes a strategic plan for content, social media, media planning and also leads the AA Army among other duties. His main job is to create a cohesive image and message that resonates with Allu Arjun’s target audience, be it through the actor’s interviews, public appearances, or social media.

In addition to managing Allu Arjun’s public image, Sarath also serves as a confidant and advisor to the actor. Sarath is always spotted alongside his master, working in the shadows for many years and silently strategising and building the brand Allu Arjun.