#SSMB28: Non Theatrical Rights Fetch Bomb?

Mahesh Babu and ace director Trivikram Srinivas is the most awaited combination. The duo is collaborating after a long gap of 13 years. With this, this crazy combo has got fantastic offers from the trade. The latest we hear is that the film bagged the highest deal for the digital rights of a Telugu movie. Netflix has reportedly offered a whopping Rs 70 Crore for the digital rights of SSMB 28. The talks are going on at blitzkrieg speed and most likely to be closed soon.

Meanwhile, the film’s audio rights also fetched a staggering amount. As per reports, Saregama has come forward to pay over Rs 20 Crore for the audio rights and video songs of SSMB 28. Together, the makers are earning over Rs 90 Crore for the digital rights and music rights together. This is really a new benchmark.

The craze for the theatrical business of SSMB 28 is even spectacular. All in all, the makers of SSMB28 are laughing all the way to the bank. The film’s shoot is currently progressing at a brisk pace in the outskirts of Hyderabad city. Thaman is composing the soundtrack for the film. The film has Pooja Hegde and Sreeleela as the female leads.