PK’s Producer Talks About BRO, AI & Half Century

One of the fastest growing and shining production houses in Tollywood right now is none other than People Media Factory which produced some of the biggest hits like Dhamaka in recent times. Owned by TG Vishwa Prasad, the production house is coming up with Pawan Kalyan’s BRO right now, and the producer revealed some interesting stuff on that note in an exclusive interview with Gulte.com.

Reacting to the criticism that “BRO” movie didn’t have enough promotions such that there will be grand openings on July 28th, Vishwa Prasad says, “For a Pawan Kalyan movie, his cutout is merely enough to bring the openings. We are so confident about the film that we are not even opting for ticket price hikes. Surely families and fans will like the film big time, and the movie will have a long run at the box office”.

At the same time, when quizzed about the arrival of some AI-based apps that are writing stories, screenplays, and doing other interesting filmmaking aspects, the produced opined that in the end, it is the human creativity that excels and the creative person who learns to use apps like ChatGPT smartly, will have an edge, though AI will never take over the industry or filmmaking work.

In a bid to complete producing 100 films in the fastest time, Vishwa Prasad is said to have assigned proper creative teams that pick the best of the stories and take them into the production pipeline. They have exciting films like Goodachari 2 and others coming up, while Prabhas’ Spirit will be co-produced by the same company. “We will score a half-century soon, while BRO is our 25th movie; We want to score the fastest century now” he concluded.