Mani Sharma On ‘Harsh Reality’ Of Audio Release Trend

Karthikeya’s ‘Bedurulanka 2012’ is all set to grace the silver screen on August 25th, and the anticipation surrounding its release is building up. Clax is making his directorial debut with the film, and Ravindra Benerjee is the film’s producer. Mani Sharma is the film’s music director who participated in the promotions. In one of the promotional interactions, Mani Sharma shared how some great compositions are going unnoticed as all of us adapted to a new strategy of releasing song after song.

“With the latest trend of releasing audio singles one by one, people are habituated to listening to the songs only if it impresses in the first hearing. But, in the earlier days, people used to listen to all the songs at a time. In fact, some songs will impress us in the second hearing, third hearing, or even in the tenth hearing for some cases. With the latest trend, many great compositions are not getting recognized, and that’s sad!” said Mani Sharma, which is, in fact, true, and no one has ever expressed an opinion as such.

Coming to this movie, the soundtrack features a collection of captivating songs, each with its own distinct flavor. ‘Vennello Aadapilla’, ‘Solluda Siva’, and ‘Dongode Doragadu’ are prime examples of Mani Sharma’s musical genius, and their individuality sets them apart.

Starring Neha Sshetty, Ajay Ghosh, Raj Kumar Basireddy, Goparaju Ramana, and ‘Auto’ Ram Prasad, the film is bankrolled by Loukya Entertainment.