Talk: Vijay Devarakonda’s Vaadakam Is Peaks

Other day, for reasons unknown to anyone, the hashtag #AiraneVanchalaEnti? started to trend everyone. Apparently, this line was derived from the teaser of Vijay Devarakonda’s Family Star, where the actor says that raising kids is also a showoff of masculinity, and one need not bend iron rods to prove it. This is more like a trolling of the dialogue and how Vijay D said it. But then, the actor is known for his ‘vaadakam’ of trolling always.

With the troll memes doing a feast out there, Vijay Devarakonda started to share them on his Instagram page at first. Then he picked up the hashtag as a caption for a new t-shirt design for his own brand of clothing and added the image of his hand picking up the iron rod to it.

He immediately gave a link to the new tee on his social media handles again, thus making sure that those who liked the hashtag would buy and wear them. That way, he turned the troll fest into tee-shirts and that will obviously do surrogate publicity for the film as well.

Though Family Star’s release is almost two months away as the Parasuram directorial is set for Sankranthi 2024 release, this advance promotion by Vijay Devarakonda is catching attention now.