Brand Allu Arjun Creating Records for Pushpa 2

Allu Arjun is one of the stars who is highly determined in the country. He gained global popularity with the film Pushpa: The Rise, and there is a lot of craze surrounding him currently. He is busy with Pushpa: The Rule, and the film is creating a big noise in the film trade.

As per the reports from the trade, the brand Allu Arjun is working wonders for the producers. The buzz is that the Hindi theatrical rights are reportedly sold to Anil Thadani at a record price of Rs 200 crore on an advance basis.

On the other hand, the film’s digital rights are also reportedly sold for a record price. The speculation is that Netflix shed huge amount (250 crore) to grab the film’s digital rights. Prime Video has the rights for the first part and it made huge money already. The film has created an all-time record again in digital rights by beating the mighty RRR, say the reports.

It all clearly shows that Brand Allu Arjun is getting bigger in the country. Directed by Sukumar, the Pushpa franchise is bankrolled by Mythri Movie Makers.