Pushpa Hijacks Netflix’s Social Media

Netflix is the world’s biggest streaming service, and many films feel lucky to premiere on the platform. Those films market themselves under the name Netflix. But very rarely do we see Netflix use films for its marketing.

Netflix India has now made history by changing its bio to “This page is under Pushpa’s Rule.” On the occasion of Pushpa 2: The Rule’s premiere, Netflix India changed its bio on all social media platforms to “This page is under Pushpa’s Rule”.

This is the first time in history that Netflix India has changed its bio to promote the premiere of a film on the platform. Pushpa also made a special promo featuring Allu Arjun, where he says that the content is loading on Netflix and also utters the dialogue, “Netflix ante fire antuntira…Wildfire!!!” This ad commercial, which was specially shot only for Netflix, is now going viral all over social media.

By seeing this ad and the social-media campaign, one can imagine how much Netflix has invested financially and creatively for Pushpa 2 streaming rights. After earning more than Rs. 1700 crores in its theatrical run, Pushpa is expected to continue its rampage in the streaming area. The film’s premiere on Netflix will allow people across the globe to watch it, further making it reach a wider audience. Be it in theatres or on OTT, Pushpa’s rampage is unbelievable.

No other film archived such a cult following among the audience in the recent past. Pushpa 2 is now streaming on Netflix with 23 minutes of additional footage. So, people who missed watching those 20 minutes in theatres are now looking forward to watching it on Netflix. With the sky-high anticipation going around, Pushpa 2 will most likely top the global charts of Netflix within no time.

Directed by Sukumar, Pushpa 2 features Allu Arjun and Rashmika Mandanna in the lead roles.