Pawan Kalyan’s Postmortem on Bollywood

Pawan Kalyan says that the word Indian cinema sounds alien to him as he prefers calling it Bharateeya Chitra Parishrama. In a recent interview, Pawan explained why South Indian films are more connected to Indian culture while Bollywood lost its regional connect by adapting to globalisation and neglecting the rural market.

He said, “I think each film industry has its own unique strength. I don’t prefer the word Indian cinema. A part of it should feel alien to me. For me, it is Bharateeya Chitra Parishrama. When the Indian film industry started, it was deeply connected to our culture. Over time, it changed due to filmmakers that came from different generations. Especially Hindi cinema was influenced by globalisation. Since then, there are some movies which created buffoonery out of culturally connected characters.”

“Nowadays, South Indian films are representing Indian culture more. It has been done in Hindi cinema for a certain period. For example, if you see Dangal, Dangal represents Indian culture. It was a rooted film which has a connection with your Bharateeyata. That kind of cinema has become rare these days.

By chasing money and business aspects, Bollywood filmmakers lost their connection to native audiences. But in the South, most of the audiences are from rural areas. 70-80% of the South’s market is from rural areas. So, knowingly or unknowingly, we have that rural connect in our films, which represents Bharateeyata. That is why it is resonating in the western media,” he added.