A Major Task Ahead For Raja Saab!

With just a week left for its release, Raja Saab, touted as Tollywood’s first pan India film of 2026, is entering a crucial phase. Excitement among Prabhas fans has reached a new level, especially after the release trailer boosted expectations significantly. Buyers are keen to fully utilize the January 9 release advantage, as there are no major competing films until January 12.

Trade circles are confident that the film will post massive opening numbers without much resistance. Director Maruthi has been actively engaging with the media, sharing interesting updates and keeping the buzz alive.

At this stage, the key focus for Raja Saab is ticket pricing. While Andhra Pradesh may not pose major hurdles, Telangana could be challenging due to recent court issues related to another big release. This makes advance planning essential. Legal clearances, government approvals, and permissions for special shows need to be handled carefully and quickly.

Producer Vishwaprasad is known to stay alert on such matters, but securing approvals from the Revanth Reddy government remains a critical task. Getting the necessary GOs and permissions on time will decide how smooth the release will be.

The box office is currently dull due to a lack of major star films. A few recent releases have brought some relief, but weekday occupancies remain poor. Industry hopes are now pinned on Raja Saab to revive theatre footfalls.

On the promotions front, the team has done its part. The pre release event is over, Prabhas is heading abroad, and Maruthi and Thaman are busy with final touches. The producer is focused on business deals and theatre agreements. To avoid last minute pressure, clarity on ticket permissions is crucial. Once that falls into place, celebrations can truly begin for fans and the trade alike.