Tollywood’s unusual trend: Packed releases or No releases

Tollywood is going through a strange phase at the box office. Either there will be a flurry of new releases or no releases at all. There is no in between scenario. Not long ago, it was an overcrowded week during the Sankranti season as five notable films jostled for supremacy to take advantage of the festival ambience. Surprisingly, the next couple of weeks were completely dry due to lack of any significant new releases. 

After a brief hiatus, box office is going to witness another jam-packed Friday again as a bunch of low budget films are slated for release this week. Though February is perceived as an unseason because many prominent movies usually target the much hyped Summer season after Sankranti, numerous small films will test their luck during the intervening period. More than half a dozen films are hitting the screens this Friday. 

Seasoned filmmaker Guna Sekhar’s Euphoria is the only film which is carrying decent buzz in audience among all releases. The presence of Dhurandhar fame Sara Arjun is the only selling point for the film. Other movies like Honey, Sri Chidambaram Garu, Barabar Premista, Operation Padma, Yerra Cheera, Garga, Blood Roses and Laggam Time are also in the fray this week. 

Additionally, Tamil dubbing film With Love, which stars Tourist Family director Abishan Jeevinth and Malayalam sensation Answara Ranjan in the lead roles, is also going to woo audiences this Friday. There are some re-releases as well in the form of Orange, Salaar, and 3. 

So, all these films will slug out the box office to draw the attention of moviegoers and emerge as hits.