Lockdown has affected Tollywood big time as producers are unable to find out when theatres will get re-opened and when could they start the business as usual. But there is a hope that at least after 3 months, theatres will be opened. And some heroes want to make sure that hype around their movies stays high till then.
Ram Pothineni has scored a massive hit after a long time with Ismart Shankar, but by the time he wants to cash on that newly grown craze, Covid-19 pandemic has taken the world by a storm. Due to that, his next film, Tamil movie Thadam remake “Red” got struck. Though reports have come out that an OTT platform has given a sensational offer to Ram, the hero is waiting for theatrical release only.
Starting from May 9th, actually, Ram wants to promote the movie on social media in a big way. Every week they want to release some video or the other regarding the film until theatres get opened and the film gets a proper release date. As the teaser of the film already created attention, they are likely to release a making video of the movie now.
And from next week, there will be an update from RED until the film hits cinemas. That’s a unique promotional strategy and we have to see if that will yield results or not. But one thing is sure, it creates lots of expectations.
This post was last modified on 9 May 2020 3:38 am
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