Telugu Campaigning Made Keerthana A Minister?

Tamil Nadu politics is now discussing one young leader more than anyone else in Vijay’s newly formed cabinet. At just 29 years age, Keerthana has become one of the youngest ministers in the State. But more than her age, it is her campaigning style that is now creating huge discussion on social media.

During the election campaign, Keerthana impressed many people with her energetic speeches and aggressive public outreach. While many leaders limited themselves only to Tamil speeches, Keerthana grabbed attention by speaking in Telugu too during several campaign interactions. Her Telugu interactions quickly went viral and helped her connect with Telugu speaking voters and migrant communities in many areas.

Political circles are now openly discussing whether this unique campaigning style helped Keerthana rise quickly in Vijay’s party. Many social media users are even jokingly saying that speaking Telugu became one of the reasons behind her minister post.

Keerthana contested from Sivakasi and created history by becoming the first woman MLA from the constituency. After the election victory, Vijay included her in his first cabinet, surprising many senior leaders and political observers.

Her rise from first time MLA to minister within a short time has now become one of the hottest topics in Tamil Nadu politics. Clips of her Telugu speeches are once again trending online after her swearing in ceremony.