YouTube Updates Rules, ‘No’ To AI Content

YouTube would make major changes to its Partner Program monetisation policy, from July 15, 2025. Henceforth, creators who want to make money from videos must now stick to original and authentic content – or they would not be able to earn money.

YouTube always maintained that creators who want to earn money from videos should produce original content. Now, going a step ahead, YouTube stated: “We are updating our guidelines to better identify mass-produced and repetitious content. This update better reflects what ‘inauthentic’ content looks like today.”

Though YouTube did not define the terms in detail, it is understood to be targeting videos made using repetitive templates, low-effort uploads copied from other creators, AI-generated content with little to no personal touch, spam-like uploads from faceless channels.

YouTube’s update did not specifically mention that AI-generated content would not be considered as payment worthy, but there is buzz that it could hit channels that rely on AI voices, avatars, or automated scripts, especially if they create lots of low-effort or repeated videos. This means gaming channels that use AI avatars and voices might come under the scanner. They should add significant original voiceovers or commentary.

Coming to the Virtual YouTubners (VTubers), who used animated avatars, could be safe, if they provide their own voiceovers and original content. Some VTubers have built huge followings and earned millions by producing YouTube content. The new rules would pose threat to those relying on AI-generated ideas for their content.Under the new rules, the creators are expected to focus on unique and personal content.

They should avoid posting repetitive and template-based videos. YouTubers should try to ensure that their videos have value or originality and be cautious when using AI tools for content creation. By revising the rules, YouTube is trying to protect the viewer experience on its platform. If creators rely on AI and repetitive content, the viewer would lose interest in scrolling through the content. The change in rules could also affect AI tool providers as there would not be many takers paying for them.