Bharti Airtel is set to discontinue its popular Rs 249 prepaid plan starting August 20, 2025, at midnight. Airtel’s official website made the announcement that the crowd favourite plan offered 1 GB of data per day, unlimited calls, and 100 SMS per day with a 24-day validity.
Airtel’s move follows a similar decision by Jio. The Mukesh Ambani company has quietly discontinued its Rs 249 plan, which offered its users 1 GB of daily data, unlimited calls, and other benefits. “Effective 00:00 hours, 20th Aug 2025, recharge 249 will be discontinued,” an announcement on the Airtel Thanks app stated.
The Rs 249 plan on both Airtel and Jio was the entry-level prepaid pack most preferred by millions of subscribers. The plan’s discontinuation will force the customers of both the telecom operators to opt for more costly plans within the prepaid portfolio.
Even though Airtel has not announced any direct replacement for the discontinued Rs 249 plan, the decision indicates a paradigm shift by two of the biggest telecom operators in the country by forcing their subscribers to choose longer-duration or higher-value recharge packs.
This post was last modified on 19 August 2025 10:55 pm
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