Buzz: It’s ‘Kushi’ Time For Vijay Deverakonda

Vijay Deverakonda’s breakthrough film “Geetha Govindam” catapulted him to superstardom, making him a household name in the Telugu states. However, his recent filmography hasn’t seen the same level of success as his earlier hits. But all of that seems to be changing with his upcoming film “Kushi.”

In recent times, Vijay Deverakonda’s films have struggled to replicate the success of “Geetha Govindam,” leaving audiences and trade analysts speculating about his career trajectory. However, the pre-release business of “Kushi” has become the talk of the town.

Despite Vijay Deverakonda’s recent track record, the film’s theatrical business has been finalized with a benchmark set by the closing business of “Geetha Govindam.” This decision indicates the confidence of distributors and exhibitors in the potential of “Kushi” to strike a chord with the audience and bring back the much-needed box office success for the actor.

The film’s teaser and promotional material have already garnered significant attention, hinting at a unique and engaging storyline that might just turn the tide for the actor’s recent string of films. Moreover, Kushi, being a romantic entertainer is also a point to be considered as love stories will always have an edge in theatres.

Samantha plays the leading lady in the film, hitting the screens on the 1st of September, 2023.