Gulte Movie News And Politics
The other day, Malayalam Star Tovino Thomas revealed that he opted out of NTR‘s Dragon as he could not accommodate dates.
“We work differently in Malayalam. We finish a film at a stretch unlike in Telugu. We do 4-5 films in an year. Giving dates to Dragon means troubling 4-5 films,” Tovino Thomas said.
That also brings us to the Question which work culture is right. Malayalam is a small industry and operates on shoestring budgets. So it is important for them to finish shoots at a stretch and Release so that there is no burden of Interests and also issues due to availability of dates.
It is difficult to adopt to that model in Telugu because except of the Hero and Director, everyone here works on Multiple Projects. So the dates have to be adjusted accordingly.
But then, it’s high time at least the medium budget films concentrate on this kind of filmmaking. Medium Budget films right now are going through a crunch due to bad non-theatrical market and disappointing theatrical performance.
Making films in less number of working days and releasing them quickly will ease the budget burden on the Producer. Ram had decided to start two projects simultaneously. That is a welcome sign.
Also, the Big Stars have become too slow. Except for Prabhas, no star is giving at least one film an year. There is too much focus on making Pan-India where the budgets are rising for sure but the Hindi Performance is not guaranteed.
The Stars should focus on making at least two films in three years. Only then, the audiences will keep the habit of going to Theaters. Also, Pan-India content need not be always those Big Action Entertainers made on Huge Scale requiring Massive Budgets.
We have seen the non-theatrical market dwindle even for Stars. Megastar Chiranjeevi‘s Vishwambhara is suffering and even Prabhas‘s Fauji is not getting the offers the Producers would like.
Rajasaab neither got big non-theatrical offer nor performed well in the Hindi market. At the end, the scale did not matter anything. It is also important for the Stars to keep an eye on their film budgets.
If they can not lower their paychecks, they should be partners in the Production.
The next two years are going to be very tough for the industry. Everyone needs to be very cautious. It is definitely not wrong to get inspired by the Kerala Model.
