Is Trivikram’s Magic Missing In AK Promos?

Trivikram is a writer-turned-director who changed the way a generation looks at films. His writings are so immersed in audiences’ lives that they use his lines in day-to-day life. When he became a director, he made classics that stayed with a generation and inspired many. However, in recent years, that golden mark in Trivikram’s writing seems to be missing. A lot of people are complaining that Trivikram’s magic isn’t being felt on celluloid. The recent promos of Adarsha Kutumbam is also slightly disappointing for some, but did Guruji really lose the Midas touch?

Trivikram wrote Nuvvu Naku Nachhav and Malleshwari, which had Venkatesh in the lead role. Both the films have become huge hits. More than that, the films’ dialogue is highly popular. For a long time, Trivikram was planning to direct Venkatesh, and it finally happened with Adarsha Kutumbam. Hence, the expectations are naturally high on this combination, and there is a chance that the audiences might expect another Nuvvu Naku Nachhav or even a Malleshwari.

Cut to reality, Trivikram seems to have crafted yet another unique subject that will again stay close to the families who are the target audience for the film. Of late, audiences’ tastes and preferences have shifted drastically, and the way comedy is perceived has changed as well. People are criticizing the artificiality in Trivikram’s films, as the emotional connect has gone for a toss.

What has changed in recent years is how people accept films, and there was a time when audiences criticized Trivikram for repeatedly using his signature phrases while expecting stronger storytelling. Over the years, he seems to have started looking at filmmaking differently. While some viewers have embraced that evolution, others remain unconvinced, leading to a mismatch in expectations.

The power of Trivikram’s writing is still evident in his public speeches, but his approach to cinema appears to have changed. Going by the promotional material of Adarsha Kutumbam AK47, the character arcs also look relatively moderate compared to the layered and emotionally rich protagonists that once defined his films, making fans curious about whether the film has more to offer than what the promos reveal.

At the same time, some fans believe it is too early to judge the film based only on character introduction teasers. They feel the real picture will become clear only after the teaser and trailer are released. The trailer really speaks for the film and the craft of Trivikram.

With the film scheduled to hit theatres on October 2, the makers still have enough time to build the hype. The focus is now on the upcoming promotional content, which is expected to raise excitement ahead of the release. Most of the time, the promotional content is not designed by the director himself, but having said that, the name Trivikram Srinivas associated with any film is enough for the audience to give it a try.

So, to arrive at a conclusion if Trivikram’s magic is really missing, it will not hold for today but rather can be debated when Trivikram delivers back to back box office failures.