Rajamouli revealed his cost-saving approach to promoting the Baahubali, emphasizing minimal spending on publicity. Despite its massive success, they invested heavily in production, allocating ‘no funds’ for traditional advertising. Rajamouli detailed a strategic campaign utilizing in-house resources, digital content, to attract audiences, reflecting on their innovative approach to promotion.
This post was last modified on 8 May 2024 1:47 pm
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