Neeraj Chopra’s Brand Value Is Now Equal To Kohli & Dhoni

Olympic Gold medallist javelin thrower Neeraj Chopra is now a star icon as he created history by becoming the first India to win the gold medal in the track and field category at the recently concluded Tokyo Olympics. Ever since his triumph, Neeraj’s life changed overnight with unimaginable fame and popularity.

Neeraj Chopra also gained huge admiration on social media platforms and his Instagram followers increased by 1.1 million in only one day. This, in turn, makes Neeraj’s brand value jump manifold. According to reports, Neeraj Chopra’s brand value has increased by 1000 per cent.

In fact, Neeraj Chopra’s endorsement fee is now equal to Team India skipper Virat Kohli and MS Dhoni. Before winning the gold medal at Olympics, Neeraj was already endorsing a few brands like Nike, sports drink brand Gatorade, ExxonMobil and MuscleBlaze sports supplements. The chief executive of JSW Sports Mustafa Ghouse said to the media that Neeraj’s brand value has increased and the old deals will also be revised.

“While we have offers from close to 80 brands, Neeraj has a limited number of free days between training camps in India and abroad over the next 12-14 months, so we have to be selective about signing on brands,” Ghouse added. The javelin thrower’s fee in the past was around 15-25 lakhs and since Kohli and Dhoni take home between Rs 1 to 5 crore it is expected that Neeraj Chopra may get more than these two big cricketers.

Neeraj Chopra has already inked a deal with TATA AIA Life. Talking about this new partnership, Neeraj said that he is happy to collaborate with the Tata AIA family. “I firmly believe that there is a need to educate Indians, especially the youth, about the need for life insurance and to help them plan for their financial goals, at the right time,” he added.