Sachin Brand Value 1200 Cr, Remains Top Even 13 Years After Retirement

Article by Kumar Published on: 12:02 pm, 7 August 2026

Cricket Legend Sachin Tendulkar continues to be one of the country’s most trusted and valuable celebrities, even nearly 13 years after retiring from international cricket. Known as the “God of Cricket”, 53-year-old Sachin still enjoys immense popularity and appears in several advertisements, proving that his brand value remains as strong as ever.

According to the latest Kroll India Celebrity Brand Valuation Report 2025, Sachin’s brand value is estimated at nearly Rs 1,200 crore. This makes him the most valuable retired sportsperson in India.

The report states that Sachin is the only retired sportsperson among India’s Top 10 celebrities who endorses such a large number of brands. His brand value has continued to grow year after year. The report also says he endorses more brands than many current cricketers, including Virat Kohli and MS Dhoni.

Sachin Tendulkar had an international cricket career spanning nearly 24 years before retiring in 2013. Although he stepped away from the game, he continues to earn significantly through brand endorsements and advertising campaigns.

Sachin’s high level of trust, credibility, and goodwill he enjoys among the public have led to this huge brand value. Despite the presence of many active sports stars, several companies still prefer to sign endorsement deals with Sachin because of his strong and reliable public image.