Rajasaab’s Spooky Promotions In Theatres Surprise Audiences

Unique promotions always help a movie in gaining momentum and generating massive buzz before its release. The makers of Prabhas’s upcoming film, The Rajasaab, have recently surprised audiences with their unique promotions during the screening of Nandamuri Balakrishna’s Akhanda 2.

A special haunting audio experience was delivered at Prasad’s Multiplex during the Akhanda 2’s shows, making audiences wonder about the spooky lighting effects and eerie sounds. In the end, the title card of The Raja Saab appeared on the screen, making audiences realise the surprise.

Everyone was impressed by this move and appreciated the film’s marketing team, Walls and Trends, for this unique promotional strategy.

Meanwhile, SS Rajamouli’s son, SS Karthikeya, also appreciated this unique promotional strategy by tweeting, “Wow! Fantastic thought and execution, guys! Need more of these exciting experiences to draw audiences to theatres!” The video went viral on social media in no time, and netizens opined that more films should come up with such promotional strategies to attract audiences.

Directed by Maruthi, The Rajasaab is a horror-comedy which is slated for worldwide release on January 9, 2026. People Media Factory is bankrolling the project.