Is This Lover Unnecessarily Advancing The Promotions?

Is This Lover Unnecessarily Advancing The Promotions?

It has been already out that the First Look of all the four heroines from the upcoming film, Vijay Devarakonda's World Famous Lover, will be out in December itself, starting from today (Dec 12). The posters featuring Aishwarya Rajesh, Isabelle Leite, Catherine Tresa and Raashi Khanna will be released a poster each day.

The plan looks good, but frankly speaking, this sounds like an unnecessary move. With the film hitting screens on Feb 14th, it will be enough to start promotions after the Sankranthi fever gets over. Now that the likes of Ala Vaikunthapurramuloo and Sarileru Neekevvaru are commanding a stronghold on promotions, what's the need for Vijay Devarakonda's film to enter into the race?

Even if World Famous Lover is promoted well, people may not remember it due to the presence of other biggies. Maybe they would have started this after Pongal holidays, such that people who are waiting for new and fresh stuff get connected immediately. They say this advancement of promotions is needless.